{"id":1002082,"date":"2023-11-24T13:00:54","date_gmt":"2023-11-24T12:00:54","guid":{"rendered":"https:\/\/markedsdata.no\/?page_id=1002082"},"modified":"2026-11-06T08:53:06","modified_gmt":"2026-11-06T07:53:06","slug":"insights","status":"publish","type":"page","link":"https:\/\/markedsdata.no\/en\/insights\/","title":{"rendered":"News and insights"},"content":{"rendered":"<p><main id=\"mdh-content\" class=\"editorial-main editorial-journal\"><\/p>\n<header class=\"editorial-hero \">\n<p class=\"eyebrow\"><span class=\"status-dot\"><\/span>LATEST \/ EXPERTISE AND PRACTICE<\/p>\n<h1>A better selection.<br \/><span>A better starting point.<\/span><\/h1>\n<p class=\"editorial-intro\">Guides to prospecting, data quality, and moving from audience selection to sales work.<\/p>\n<\/header>\n<p>Our articles are currently published in Norwegian.<\/p>\n<section class=\"journal-feature\"><div class=\"feature-visual\" aria-hidden=\"true\"><div class=\"feature-orbit\"><\/div><div class=\"feature-grid\"><i><\/i><i><\/i><i><\/i><i><\/i><i><\/i><i><\/i><i><\/i><i><\/i><i><\/i><i><\/i><i><\/i><i><\/i><i><\/i><i><\/i><i><\/i><i><\/i><i><\/i><i><\/i><i class=\"selected\"><\/i><i class=\"selected\"><\/i><i class=\"selected\"><\/i><i><\/i><i><\/i><i><\/i><i><\/i><i><\/i><i class=\"selected\"><\/i><i class=\"selected\"><\/i><i class=\"selected\"><\/i><i><\/i><i><\/i><i><\/i><i><\/i><i><\/i><i class=\"selected\"><\/i><i class=\"selected\"><\/i><i class=\"selected\"><\/i><i><\/i><i><\/i><i><\/i><i><\/i><i><\/i><i class=\"selected\"><\/i><i class=\"selected\"><\/i><i class=\"selected\"><\/i><i><\/i><i><\/i><i><\/i><i><\/i><i><\/i><i><\/i><i><\/i><i><\/i><i><\/i><i><\/i><i><\/i><i><\/i><i><\/i><i><\/i><i><\/i><i><\/i><i><\/i><i><\/i><i><\/i><\/div><span class=\"micro\">FROM MARKET TO AUDIENCE<\/span><\/div><div class=\"feature-copy\"><p class=\"micro\">FEATURED GUIDE \/ PROSPECTING<\/p><h2><a href=\"https:\/\/markedsdata.no\/b2b-prospektering-malgruppe-prospektliste\/\">B2B-prospektering: Slik bygger du en liste salgsteamet vil bruke<\/a><\/h2><p>A practical method for criteria, financial figures, and contact coverage. Includes an audience brief you can download and use.<\/p><a class=\"text-link\" href=\"https:\/\/markedsdata.no\/b2b-prospektering-malgruppe-prospektliste\/\">Read the guide <span aria-hidden=\"true\">\u2197<\/span><\/a><\/div><\/section><section class=\"journal-library\" id=\"artikler\"><div class=\"library-header\"><div><p class=\"micro\">THE KNOWLEDGE LIBRARY<\/p><h2>More articles<\/h2><\/div><nav class=\"topic-nav\" aria-label=\"Filter articles\"><a href=\"https:\/\/markedsdata.no\/en\/insights\/#artikler\" aria-current=\"page\">All<\/a><a href=\"https:\/\/markedsdata.no\/en\/insights\/?tema=prospektering#artikler\">Prospecting<\/a><a href=\"https:\/\/markedsdata.no\/en\/insights\/?tema=arkiv#artikler\">Marketing and visibility<\/a><\/nav><\/div>\n        <div class=\"journal-grid\"><article class=\"journal-card\"><p class=\"micro\">AI-synlighet<\/p><h3><a href=\"https:\/\/markedsdata.no\/male-ai-synlighet-search-console\/\">AI-synlighet i Search Console: Hva kan du faktisk m\u00e5le?<\/a><\/h3><p>Google har f\u00e5tt en egen rapport for AI-synlighet. Se hva Search Console faktisk m\u00e5ler, hva som fortsatt mangler, og hvordan bedrifter b\u00f8r tolke tallene.<\/p><div class=\"card-bottom\"><time datetime=\"2026-09-22\">22. Sep 2026<\/time><a href=\"https:\/\/markedsdata.no\/male-ai-synlighet-search-console\/\" aria-label=\"Read: AI-synlighet i Search Console: Hva kan du faktisk m\u00e5le?\">Read the article <span aria-hidden=\"true\">\u2197<\/span><\/a><\/div><\/article><article class=\"journal-card\"><p class=\"micro\">SEO<\/p><h3><a href=\"https:\/\/markedsdata.no\/sokeordkannibalisering-flere-sider-samme-sok\/\">S\u00f8keordkannibalisering: N\u00e5r flere sider konkurrerer om samme s\u00f8k<\/a><\/h3><p>Flere sider kan rangere for samme s\u00f8k uten at noe er galt. L\u00e6r \u00e5 kjenne igjen reell s\u00f8keordkannibalisering og velge riktig tiltak.<\/p><div class=\"card-bottom\"><time datetime=\"2026-09-15\">15. Sep 2026<\/time><a href=\"https:\/\/markedsdata.no\/sokeordkannibalisering-flere-sider-samme-sok\/\" aria-label=\"Read: S\u00f8keordkannibalisering: N\u00e5r flere sider konkurrerer om samme s\u00f8k\">Read the article <span aria-hidden=\"true\">\u2197<\/span><\/a><\/div><\/article><article class=\"journal-card\"><p class=\"micro\">Innhold<\/p><h3><a href=\"https:\/\/markedsdata.no\/ai-publisere-mer-redaksjonell-vurdering\/\">AI gj\u00f8r det mulig \u00e5 publisere mer. Men b\u00f8r norske bedrifter gj\u00f8re det?<\/a><\/h3><p>AI kan gj\u00f8re innholdsproduksjonen raskere, men flytter flaskehalsen til vurdering. Slik bruker norske bedrifter AI uten \u00e5 svekke kvalitet og tillit.<\/p><div class=\"card-bottom\"><time datetime=\"2026-09-08\">8. Sep 2026<\/time><a href=\"https:\/\/markedsdata.no\/ai-publisere-mer-redaksjonell-vurdering\/\" aria-label=\"Read: AI gj\u00f8r det mulig \u00e5 publisere mer. Men b\u00f8r norske bedrifter gj\u00f8re det?\">Read the article <span aria-hidden=\"true\">\u2197<\/span><\/a><\/div><\/article><article class=\"journal-card\"><p class=\"micro\">SEO<\/p><h3><a href=\"https:\/\/markedsdata.no\/velge-seo-leverandor-2026\/\">Velge SEO-leverand\u00f8r i 2026? 9 sp\u00f8rsm\u00e5l basert p\u00e5 Googles nye r\u00e5d<\/a><\/h3><p>Google har oppdatert r\u00e5dene til bedrifter som vurderer SEO-tjenester. Her er ni sp\u00f8rsm\u00e5l som skiller dokumentert arbeid fra garantier og svarte bokser.<\/p><div class=\"card-bottom\"><time datetime=\"2026-09-02\">2. Sep 2026<\/time><a href=\"https:\/\/markedsdata.no\/velge-seo-leverandor-2026\/\" aria-label=\"Read: Velge SEO-leverand\u00f8r i 2026? 9 sp\u00f8rsm\u00e5l basert p\u00e5 Googles nye r\u00e5d\">Read the article <span aria-hidden=\"true\">\u2197<\/span><\/a><\/div><\/article><article class=\"journal-card\"><p class=\"micro\">AI-synlighet<\/p><h3><a href=\"https:\/\/markedsdata.no\/synlighet-i-ai-svar\/\">Synlighet i AI-svar: hva bedrifter faktisk b\u00f8r gj\u00f8re i 2026<\/a><\/h3><p>AI-synlighet trenger ikke v\u00e6re mystisk. Her er hva Google og OpenAI faktisk sier om hvordan nettsteder blir oppdaget, forst\u00e5tt og brukt som kilder i AI-svar.<\/p><div class=\"card-bottom\"><time datetime=\"2026-08-31\">31. Aug 2026<\/time><a href=\"https:\/\/markedsdata.no\/synlighet-i-ai-svar\/\" aria-label=\"Read: Synlighet i AI-svar: hva bedrifter faktisk b\u00f8r gj\u00f8re i 2026\">Read the article <span aria-hidden=\"true\">\u2197<\/span><\/a><\/div><\/article><article class=\"journal-card\"><p class=\"micro\">Google Ads<\/p><h3><a href=\"https:\/\/markedsdata.no\/message-match-google-ads-landingsside\/\">Message match: n\u00e5r annonse og landingsside m\u00e5 si det samme<\/a><\/h3><p>Message match handler om samsvaret mellom s\u00f8k, annonse og landingsside. Slik reduserer du usikkerheten etter klikket og gj\u00f8r neste steg tydeligere.<\/p><div class=\"card-bottom\"><time datetime=\"2026-08-31\">31. Aug 2026<\/time><a href=\"https:\/\/markedsdata.no\/message-match-google-ads-landingsside\/\" aria-label=\"Read: Message match: n\u00e5r annonse og landingsside m\u00e5 si det samme\">Read the article <span aria-hidden=\"true\">\u2197<\/span><\/a><\/div><\/article><article class=\"journal-card\"><p class=\"micro\">Google Ads<\/p><h3><a href=\"https:\/\/markedsdata.no\/google-ads-klikk-fa-henvendelser\/\">Hvorfor Google Ads gir klikk, men for f\u00e5 henvendelser<\/a><\/h3><p>Google Ads kan levere relevante klikk uten at henvendelsene f\u00f8lger etter. Her er de vanligste \u00e5rsakene p\u00e5 landingssiden \u2013 og hvordan du vurderer dem.<\/p><div class=\"card-bottom\"><time datetime=\"2026-08-31\">31. Aug 2026<\/time><a href=\"https:\/\/markedsdata.no\/google-ads-klikk-fa-henvendelser\/\" aria-label=\"Read: Hvorfor Google Ads gir klikk, men for f\u00e5 henvendelser\">Read the article <span aria-hidden=\"true\">\u2197<\/span><\/a><\/div><\/article><article class=\"journal-card\"><p class=\"micro\">Konvertering<\/p><h3><a href=\"https:\/\/markedsdata.no\/landingsside-vs-vanlig-nettside\/\">Landingsside vs. vanlig nettside: hva er forskjellen?<\/a><\/h3><p>En landingsside og en vanlig nettside har ulike oppgaver. Her ser du n\u00e5r en dedikert landingsside gir mening, og n\u00e5r en vanlig tjenesteside er riktig valg.<\/p><div class=\"card-bottom\"><time datetime=\"2026-08-31\">31. Aug 2026<\/time><a href=\"https:\/\/markedsdata.no\/landingsside-vs-vanlig-nettside\/\" aria-label=\"Read: Landingsside vs. vanlig nettside: hva er forskjellen?\">Read the article <span aria-hidden=\"true\">\u2197<\/span><\/a><\/div><\/article><article class=\"journal-card\"><p class=\"micro\">Innhold<\/p><h3><a href=\"https:\/\/markedsdata.no\/topic-clusters-innholdsunivers\/\">Topic clusters: hvordan bygge et innholdsunivers Google forst\u00e5r<\/a><\/h3><p>Topic clusters samler en pillar og flere spesialiserte st\u00f8tteartikler i \u00e9n tydelig fagstruktur. Slik bygger du et innholdsunivers som b\u00e5de brukere og s\u00f8kemotorer forst\u00e5r.<\/p><div class=\"card-bottom\"><time datetime=\"2026-08-31\">31. Aug 2026<\/time><a href=\"https:\/\/markedsdata.no\/topic-clusters-innholdsunivers\/\" aria-label=\"Read: Topic clusters: hvordan bygge et innholdsunivers Google forst\u00e5r\">Read the article <span aria-hidden=\"true\">\u2197<\/span><\/a><\/div><\/article><\/div>\n        <nav class=\"journal-pagination\" aria-label=\"Article pages\"><a href=\"https:\/\/markedsdata.no\/en\/insights\/#artikler\" aria-label=\"Page 1\" aria-current=\"page\">1<\/a><a href=\"https:\/\/markedsdata.no\/en\/insights\/?side=2#artikler\" aria-label=\"Page 2\">2<\/a><\/nav><\/section>\n<section class=\"editorial-cta\">\n<div>\n<h2>From reading to a concrete selection.<\/h2>\n<p>Try the criteria on Norwegian businesses. See matches from the database before requesting a quote.<\/p>\n<\/div>\n<p><a class=\"primary-link\" href=\"https:\/\/markedsdata.no\/en\/audience-builder\/\">Build your audience<span aria-hidden=\"true\">\u2197<\/span><\/a><\/section>\n<p><\/main><\/p>\n","protected":false},"excerpt":{"rendered":"<p>LATEST \/ EXPERTISE AND PRACTICE A better selection.A better starting point. Guides to prospecting, data quality, and moving from audience selection to sales work. Our articles are currently published in Norwegian. From reading to a concrete selection. Try the criteria on Norwegian businesses. See matches from the database before requesting a quote. Build your audience\u2197<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-1002082","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/markedsdata.no\/en\/wp-json\/wp\/v2\/pages\/1002082","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/markedsdata.no\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/markedsdata.no\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/markedsdata.no\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/markedsdata.no\/en\/wp-json\/wp\/v2\/comments?post=1002082"}],"version-history":[{"count":4,"href":"https:\/\/markedsdata.no\/en\/wp-json\/wp\/v2\/pages\/1002082\/revisions"}],"predecessor-version":[{"id":1002142,"href":"https:\/\/markedsdata.no\/en\/wp-json\/wp\/v2\/pages\/1002082\/revisions\/1002142"}],"wp:attachment":[{"href":"https:\/\/markedsdata.no\/en\/wp-json\/wp\/v2\/media?parent=1002082"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}