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COMPANY CARD COMPANY

TRY AS

Business reg. no. 980 129 942ASOSLOIndustry code 73.110

Reklamebyråvirksomhet

Equity ratio: Good · 33,6 % (2025)

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Company financial statements in NOK · 2023: 398 923 565 NOK · 2024: 364 053 753 NOK · 2025: 1 001 818 646 NOK
2023–2025 · NOK
Operating revenue1,0 mrd. NOK
2025 · company↑ 175,2 % from 2024
Company financial statements in NOK · 2023: 9 218 211 NOK · 2024: 11 131 207 NOK · 2025: 13 244 078 NOK
2023–2025 · NOK
Operating income · EBIT13,2 mill. NOK
2025 · company↑ 19,0 % from 2024

1,3 % EBIT-margin

Registered employees271 employees
RegistrertRegistry data 20.10.2026

FINANCIALS

Financial statements and key figures

Amount in whole currency units
Company financial statements

Amount in NOK

Company financial statements · amounts without rounding to thousands for display
Financial statement item202520242023
CurrencyNOKNOKNOK
Operating revenue1 001 818 646364 053 753398 923 565
Operating profit13 244 07811 131 2079 218 211
Net income11 976 94516 032 29532 692 410
Equity103 230 206244 857 197238 234 305
Total assets306 862 304313 416 981342 798 316
EBIT margin1,3 %3,1 %2,3 %

Indicators: equity / assets and EBIT / operating revenue. Midline is 0%, scale −100% to +100%. Not a credit assessment.

Show trend in NOK
Operating revenueNOK · 2023–20251,0 mrd. NOK
↑ 175,2 % from 2024
Operating revenue202320242025

Click the year markers for exact amounts. Missing years create gaps. The financial statement table above shows all amounts.

Operating profitNOK · 2023–202513,2 mill. NOK
↑ 19,0 % from 2024
Operating profit202320242025

Click the year markers for exact amounts. Missing years create gaps. The financial statement table above shows all amounts.

Sources and conversion basis

Companies and corporate groups are kept separate. The same historical annual exchange rate is used for income statement and balance sheet figures. Missing values are shown as “—”. Actual zero values are retained.

  • 2025 · NOK · original-NOK · source version e4f15417e860
  • 2024 · NOK · original-NOK · source version 34c38465affd
  • 2023 · NOK · original-NOK · source version 68e4adefd38b

Expand for more financial statement items. We show items with information in at least one year. “—” means a value is missing for that year.

Income statement3 entries with information
Company financial statements · Income statement · whole currency units
Financial statement item202520242023
Operating revenue
Total operating revenue1 001 818 646364 053 753398 923 565
Operating profit
Operating income (EBIT)13 244 07811 131 2079 218 211
Results and tax
Net income11 976 94516 032 29532 692 410
Balance sheet2 entries with information
Company financial statements · Balance sheet · whole currency units
Financial statement item202520242023
Current assets
Total assets306 862 304313 416 981342 798 316
Equity
Total equity103 230 206244 857 197238 234 305
Executive salaryUnavailable

No information in the available financial statement data.

Consolidated financial statements

Amount in NOK

Consolidated financial statements · amounts without rounding to thousands for display
Financial statement item202520242023
CurrencyNOKNOKNOK
Operating revenue1 439 606 6931 557 991 5711 261 573 184
Operating profit-4 587 282-1 921 45622 957 714
Net income-3 857 993-8 823 27912 554 025
Equity46 112 18174 943 55686 972 561
Total assets346 576 025329 693 464341 462 435
EBIT margin-0,3 %-0,1 %1,8 %

Indicators: equity / assets and EBIT / operating revenue. Midline is 0%, scale −100% to +100%. Not a credit assessment.

Show trend in NOK
Operating revenueNOK · 2023–20251,4 mrd. NOK
↓ 7,6 % from 2024
Operating revenue202320242025

Click the year markers for exact amounts. Missing years create gaps. The financial statement table above shows all amounts.

Operating profitNOK · 2023–2025-4,6 mill. NOK
↓ 2,7 mill. NOK from 2024
Operating profit202320242025

Click the year markers for exact amounts. Missing years create gaps. The financial statement table above shows all amounts.

Sources and conversion basis

Companies and corporate groups are kept separate. The same historical annual exchange rate is used for income statement and balance sheet figures. Missing values are shown as “—”. Actual zero values are retained.

  • 2025 · NOK · original-NOK · source version 3bfae851dbe2
  • 2024 · NOK · original-NOK · source version 0cbf3bcae95f
  • 2023 · NOK · original-NOK · source version 44ebc25a15bb

Expand for more financial statement items. We show items with information in at least one year. “—” means a value is missing for that year.

Income statement3 entries with information
Consolidated financial statements · Income statement · whole currency units
Financial statement item202520242023
Operating revenue
Total operating revenue1 439 606 6931 557 991 5711 261 573 184
Operating profit
Operating income (EBIT)-4 587 282-1 921 45622 957 714
Results and tax
Net income-3 857 993-8 823 27912 554 025
Balance sheet2 entries with information
Consolidated financial statements · Balance sheet · whole currency units
Financial statement item202520242023
Current assets
Total assets346 576 025329 693 464341 462 435
Equity
Total equity46 112 18174 943 55686 972 561
Executive salaryUnavailable

No information in the available financial statement data.

REGISTRY INFORMATION

Company at a glance

Registrert
Industry
73.110 · Reklamebyråvirksomhet
Registered address
Øvre Slottsgate 8, 0157 OSLO
Founded
25.08.1998
Entity type
Main entity

ADDRESS AND PROPERTY

Property information

Open data

Øvre Slottsgate 8, 0157 OSLO

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© Kartverket · CC BY 4.0

Companies at the same address

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    About the address match

    Same registered street address, postal code, and municipality. This does not document ownership, tenancy, or who uses the building. The address match does not identify a specific unit or dwelling. Open information does not show titleholders, sale date, plot area, or a complete building overview.

    REGISTERED ROLES

    The people and companies behind it.

    Search registered roles →Explore positions and documented connections.
    NameRoleSource date
    Kjetil Dyrendahl TryBorn 1959Styrets leder20.10.2026
    PRICEWATERHOUSECOOPERS ASView role recordRevisor20.10.2026
    Knut BrundtlandBorn 1961Styremedlem20.10.2026
    Sindre Kaare BeyerBorn 1977Daglig leder20.10.2026
    Nina Brekke ØktedalenBorn 1979Styremedlem20.10.2026
    Lars Erik StugemoBorn 1961Styremedlem20.10.2026
    Erik Theodor JakobsenBorn 1988Styremedlem20.10.2026
    Rikke Kathrine Tobiasson ReinemoBorn 1975Styremedlem20.10.2026
    Camilla BjørnhaugBorn 1972Styremedlem20.10.2026
    Cecilie GarfalkBorn 1978Styremedlem20.10.2026

    Source: Brønnøysund Register Centre. A registered role is not documentation of direct contact information.

    View is limited. Contact us for a complete review.

    YEAR-DATED OWNERSHIP

    Reported shareholders.

    Search shareholders →Find a shareholder and follow reported ownership entries.

    As of 31 December 2025 · 10 av 98 available ownership entries

    ShareholderShare / share classSource date
    TRY HOLDING ASView ownership entryView share entries →55,01 % · Ordinære aksjer31.12.2025
    TRY ASView ownership entryView share entries →3,97 % · B-aksjer31.12.2025
    KJETIL DYRENDAHL TRYBorn 1959 · OSLO3,49 % · B-aksjer31.12.2025
    TRY HOLDING ASView ownership entryView share entries →2,66 % · B-aksjer31.12.2025
    TRY ASView ownership entryView share entries →2,48 % · Ordinære aksjer31.12.2025
    EGIL ASView ownership entryView share entries →1,82 % · B-aksjer31.12.2025
    LARS JOACHIM ASView ownership entryView share entries →1,82 % · B-aksjer31.12.2025
    TJOBING ASView ownership entryView share entries →1,60 % · Ordinære aksjer31.12.2025
    BEYERSEN ASView ownership entryView share entries →1,43 % · Ordinære aksjer31.12.2025
    BEYERSEN ASView ownership entryView share entries →1,43 % · B-aksjer31.12.2025
    Distribution of share count 31.12.2025
    67,6 %displayed share of shares
    • TRY HOLDING ASOrdinære aksjer55,01 %
    • TRY ASB-aksjer3,97 %
    • KJETIL DYRENDAHL TRYB-aksjer3,49 %
    • TRY HOLDING ASB-aksjer2,66 %
    • TRY ASOrdinære aksjer2,48 %
    • Other / undisplayed records32,38 %

    Fixed scale 0–100%. Shares are not normalized. Any unfilled portion is outside the displayed total.

    Multiple company owners (43)
    ShareholderShare / share classSource date
    EIRIK SØRENSEN ASView ownership entryView share entries →1,28 % · B-aksjer31.12.2025
    TRY ANSATT INVEST ASView ownership entryView share entries →1,25 % · Ordinære aksjer31.12.2025
    ROCKSTUFF ASView ownership entryView share entries →1,15 % · Ordinære aksjer31.12.2025
    PRECA ASView ownership entryView share entries →1,13 % · B-aksjer31.12.2025
    ROCKSTUFF ASView ownership entryView share entries →0,98 % · B-aksjer31.12.2025
    TRYMAN ASView ownership entryView share entries →0,80 % · B-aksjer31.12.2025
    ORCHID HUNTER ASView ownership entryView share entries →0,72 % · Ordinære aksjer31.12.2025
    GAID INVEST ASView ownership entryView share entries →0,71 % · B-aksjer31.12.2025
    GAID INVEST ASView ownership entryView share entries →0,71 % · Ordinære aksjer31.12.2025
    DUCKS, PLANTS AND ROBOTS ASView ownership entryView share entries →0,69 % · Ordinære aksjer31.12.2025
    ESDU ASView ownership entryView share entries →0,64 % · Ordinære aksjer31.12.2025
    ESDU ASView ownership entryView share entries →0,64 % · B-aksjer31.12.2025
    JKG ASView ownership entryView share entries →0,61 % · B-aksjer31.12.2025
    LKH ASView ownership entryView share entries →0,61 % · B-aksjer31.12.2025
    H.H.HOLDING ASView ownership entryView share entries →0,36 % · Ordinære aksjer31.12.2025
    OKIE ASView ownership entryView share entries →0,35 % · Ordinære aksjer31.12.2025
    KRISTINE EIKENES ASView ownership entryView share entries →0,29 % · Ordinære aksjer31.12.2025
    KRISTINE EIKENES ASView ownership entryView share entries →0,29 % · B-aksjer31.12.2025
    PIERO ASView ownership entryView share entries →0,26 % · B-aksjer31.12.2025
    H.H.HOLDING ASView ownership entryView share entries →0,22 % · B-aksjer31.12.2025
    FEEL THE STORM ASView ownership entryView share entries →0,21 % · Ordinære aksjer31.12.2025
    MSTRAND HOLDING ASView ownership entryView share entries →0,15 % · Ordinære aksjer31.12.2025
    LEANWIN ASView ownership entryView share entries →0,14 % · B-aksjer31.12.2025
    LEANWIN ASView ownership entryView share entries →0,14 % · Ordinære aksjer31.12.2025
    EDB KOMPETANSE INVEST ASView ownership entryView share entries →0,14 % · Ordinære aksjer31.12.2025
    TØSSE INVEST ASView ownership entryView share entries →0,14 % · Ordinære aksjer31.12.2025
    CHRISTOPHER AALHOLM ASView ownership entryView share entries →0,12 % · Ordinære aksjer31.12.2025
    CHRISTOPHER AALHOLM ASView ownership entryView share entries →0,12 % · B-aksjer31.12.2025
    POLE ASView ownership entryView share entries →0,08 % · Ordinære aksjer31.12.2025
    HERR NILSSON ASView ownership entryView share entries →0,08 % · Ordinære aksjer31.12.2025
    LORI HOLDING ASView ownership entryView share entries →0,08 % · Ordinære aksjer31.12.2025
    PLATOU AGENCY ASView ownership entryView share entries →0,07 % · Ordinære aksjer31.12.2025
    CAMILLA RYSTE ASView ownership entryView share entries →0,07 % · Ordinære aksjer31.12.2025
    OAKPOWER ASView ownership entryView share entries →0,04 % · Ordinære aksjer31.12.2025
    ERVK HOLDING ASView ownership entryView share entries →0,04 % · Ordinære aksjer31.12.2025
    HOX NEWS ASView ownership entryView share entries →0,02 % · B-aksjer31.12.2025
    HOX NEWS ASView ownership entryView share entries →0,02 % · Ordinære aksjer31.12.2025
    MSTRAND HOLDING ASView ownership entryView share entries →0,02 % · B-aksjer31.12.2025
    NIGHTSOUL ASView ownership entryView share entries →0,02 % · B-aksjer31.12.2025
    NIGHTSOUL ASView ownership entryView share entries →0,02 % · Ordinære aksjer31.12.2025
    POLE ASView ownership entryView share entries →0,02 % · B-aksjer31.12.2025
    SAKLIG ASView ownership entryView share entries →0,02 % · Ordinære aksjer31.12.2025
    SAKLIG ASView ownership entryView share entries →0,02 % · B-aksjer31.12.2025

    Source: Skatteetaten. Ownership share is a share of the number of shares, not necessarily voting rights or control. Person names refer to separate source records. Similar names are not automatically the same person.

    Previously reported ownership entries (200)

    View is limited. Contact us for a complete review.

    YEAR-DATED OWNERSHIP

    Company share entries

    The company’s own investments in other businesses. Shareholders who own the company are shown under Ownership.

    Count direct ownership entries could not be retrieved.

    Source and scope

    Skatteetaten / Aksjonærregisteret. Every level uses the same source year and source set. Further links follow Norwegian business registration numbers; foreign identifiers are not linked automatically. Calculated share is the product of reported share count / total shares at each level, not voting rights, control, or today’s shareholder register. Partial source coverage is stated at the relevant level; unresolved calculation basis is shown without a percentage.

    Up to 500 source records examined; the view may be limited. Missing matches do not prove that ownership is absent.

    YEAR-DATED OWNERSHIP

    Indirect ownership

    Explore documented ownership paths through companies. Each path and share class is shown separately; shares are not added together.

    Count indirect ownership paths could not be retrieved.

    Source and scope

    Skatteetaten / Aksjonærregisteret. Every level uses the same source year and source set. Further links follow Norwegian business registration numbers; foreign identifiers are not linked automatically. Calculated share is the product of reported share count / total shares at each level, not voting rights, control, or today’s shareholder register. Partial source coverage is stated at the relevant level; unresolved calculation basis is shown without a percentage.

    Up to four ownership levels, 32 company lookups, and 250 chains are examined within a short time budget. This is a limited selection, not a ranking of the largest 250. Cycles are stopped. Missing matches do not prove that ownership is absent.

    CONNECTIONS

    Explore the ownership structure.

    Directly reported ownership entries are shown first. Open the map to explore further.

    Direct ownership entries without an interactive map

    As of 31 December 2025 · 10 av 98 available ownership entries

    ShareholderShare / share classSource date
    TRY HOLDING ASView ownership entryView share entries →55,01 % · Ordinære aksjer31.12.2025
    TRY ASView ownership entryView share entries →3,97 % · B-aksjer31.12.2025
    KJETIL DYRENDAHL TRYBorn 1959 · OSLO3,49 % · B-aksjer31.12.2025
    TRY HOLDING ASView ownership entryView share entries →2,66 % · B-aksjer31.12.2025
    TRY ASView ownership entryView share entries →2,48 % · Ordinære aksjer31.12.2025
    EGIL ASView ownership entryView share entries →1,82 % · B-aksjer31.12.2025
    LARS JOACHIM ASView ownership entryView share entries →1,82 % · B-aksjer31.12.2025
    TJOBING ASView ownership entryView share entries →1,60 % · Ordinære aksjer31.12.2025
    BEYERSEN ASView ownership entryView share entries →1,43 % · Ordinære aksjer31.12.2025
    BEYERSEN ASView ownership entryView share entries →1,43 % · B-aksjer31.12.2025
    Multiple company owners (43)
    ShareholderShare / share classSource date
    EIRIK SØRENSEN ASView ownership entryView share entries →1,28 % · B-aksjer31.12.2025
    TRY ANSATT INVEST ASView ownership entryView share entries →1,25 % · Ordinære aksjer31.12.2025
    ROCKSTUFF ASView ownership entryView share entries →1,15 % · Ordinære aksjer31.12.2025
    PRECA ASView ownership entryView share entries →1,13 % · B-aksjer31.12.2025
    ROCKSTUFF ASView ownership entryView share entries →0,98 % · B-aksjer31.12.2025
    TRYMAN ASView ownership entryView share entries →0,80 % · B-aksjer31.12.2025
    ORCHID HUNTER ASView ownership entryView share entries →0,72 % · Ordinære aksjer31.12.2025
    GAID INVEST ASView ownership entryView share entries →0,71 % · B-aksjer31.12.2025
    GAID INVEST ASView ownership entryView share entries →0,71 % · Ordinære aksjer31.12.2025
    DUCKS, PLANTS AND ROBOTS ASView ownership entryView share entries →0,69 % · Ordinære aksjer31.12.2025
    ESDU ASView ownership entryView share entries →0,64 % · Ordinære aksjer31.12.2025
    ESDU ASView ownership entryView share entries →0,64 % · B-aksjer31.12.2025
    JKG ASView ownership entryView share entries →0,61 % · B-aksjer31.12.2025
    LKH ASView ownership entryView share entries →0,61 % · B-aksjer31.12.2025
    H.H.HOLDING ASView ownership entryView share entries →0,36 % · Ordinære aksjer31.12.2025
    OKIE ASView ownership entryView share entries →0,35 % · Ordinære aksjer31.12.2025
    KRISTINE EIKENES ASView ownership entryView share entries →0,29 % · Ordinære aksjer31.12.2025
    KRISTINE EIKENES ASView ownership entryView share entries →0,29 % · B-aksjer31.12.2025
    PIERO ASView ownership entryView share entries →0,26 % · B-aksjer31.12.2025
    H.H.HOLDING ASView ownership entryView share entries →0,22 % · B-aksjer31.12.2025
    FEEL THE STORM ASView ownership entryView share entries →0,21 % · Ordinære aksjer31.12.2025
    MSTRAND HOLDING ASView ownership entryView share entries →0,15 % · Ordinære aksjer31.12.2025
    LEANWIN ASView ownership entryView share entries →0,14 % · B-aksjer31.12.2025
    LEANWIN ASView ownership entryView share entries →0,14 % · Ordinære aksjer31.12.2025
    EDB KOMPETANSE INVEST ASView ownership entryView share entries →0,14 % · Ordinære aksjer31.12.2025
    TØSSE INVEST ASView ownership entryView share entries →0,14 % · Ordinære aksjer31.12.2025
    CHRISTOPHER AALHOLM ASView ownership entryView share entries →0,12 % · Ordinære aksjer31.12.2025
    CHRISTOPHER AALHOLM ASView ownership entryView share entries →0,12 % · B-aksjer31.12.2025
    POLE ASView ownership entryView share entries →0,08 % · Ordinære aksjer31.12.2025
    HERR NILSSON ASView ownership entryView share entries →0,08 % · Ordinære aksjer31.12.2025
    LORI HOLDING ASView ownership entryView share entries →0,08 % · Ordinære aksjer31.12.2025
    PLATOU AGENCY ASView ownership entryView share entries →0,07 % · Ordinære aksjer31.12.2025
    CAMILLA RYSTE ASView ownership entryView share entries →0,07 % · Ordinære aksjer31.12.2025
    OAKPOWER ASView ownership entryView share entries →0,04 % · Ordinære aksjer31.12.2025
    ERVK HOLDING ASView ownership entryView share entries →0,04 % · Ordinære aksjer31.12.2025
    HOX NEWS ASView ownership entryView share entries →0,02 % · B-aksjer31.12.2025
    HOX NEWS ASView ownership entryView share entries →0,02 % · Ordinære aksjer31.12.2025
    MSTRAND HOLDING ASView ownership entryView share entries →0,02 % · B-aksjer31.12.2025
    NIGHTSOUL ASView ownership entryView share entries →0,02 % · B-aksjer31.12.2025
    NIGHTSOUL ASView ownership entryView share entries →0,02 % · Ordinære aksjer31.12.2025
    POLE ASView ownership entryView share entries →0,02 % · B-aksjer31.12.2025
    SAKLIG ASView ownership entryView share entries →0,02 % · Ordinære aksjer31.12.2025
    SAKLIG ASView ownership entryView share entries →0,02 % · B-aksjer31.12.2025

    Source: Skatteetaten / Aksjonærregisteret. Year-dated share ownership is not necessarily today’s voting rights or corporate control.

    Open interactive map for direct ownership entries

    CONNECTIONS

    Explore the ownership structure.

    See owners and open further company levels, using the same year throughout the tree.

    Year-end ownership