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COMPANY CARD COMPANY
ELSEMAG AS
Business reg. no. 989 100 041ASBÆRUMIndustry code 64.323
Other captive investment companies
Equity ratio: Good · 93,7 % (2025)
2025 · company↑ 277 337 NOK from 2024
Margin not calculated
RegisteredRegistry data 14.11.2026
FINANCIALS
Financial statements and key figures
Company financial statements
Amount in NOK
| Financial statement item | 2025 | 2024 | 2023 |
|---|---|---|---|
| Currency | NOK | NOK | NOK |
| Operating revenue | 0 | 0 | 0 |
| Operating profit | -97 877 | -375 214 | -45 319 |
| Net income | -82 598 | 38 285 | 13 391 951 |
| Equity | 699 983 | 782 581 | 27 021 869 |
| Total assets | 747 057 | 827 782 | 27 043 484 |
| EBIT margin | — | — | — |
Indicators: equity / assets and EBIT / operating revenue. Midline is 0%, scale −100% to +100%. Not a credit assessment.
Show trend in NOK
→ 0 NOK from 2024
Click the year markers for exact amounts. Missing years create gaps. The financial statement table above shows all amounts.
↑ 277 337 NOK from 2024
Click the year markers for exact amounts. Missing years create gaps. The financial statement table above shows all amounts.
Sources and conversion basis
Companies and corporate groups are kept separate. The same historical annual exchange rate is used for income statement and balance sheet figures. Missing values are shown as “—”. Actual zero values are retained.
- 2025 · NOK · original-NOK · source version 66da7874ef4b
- 2024 · NOK · original-NOK · source version cf3f4ba09ac9
- 2023 · NOK · original-NOK · source version 90493ccdab3d
Expand for more financial statement items. We show items with information in at least one year. “—” means a value is missing for that year.
Income statement3 entries with information
| Financial statement item | 2025 | 2024 | 2023 |
|---|---|---|---|
| Operating revenue | |||
| Total operating revenue | 0 | 0 | 0 |
| Operating profit | |||
| Operating income (EBIT) | -97 877 | -375 214 | -45 319 |
| Results and tax | |||
| Net income | -82 598 | 38 285 | 13 391 951 |
Balance sheet2 entries with information
| Financial statement item | 2025 | 2024 | 2023 |
|---|---|---|---|
| Current assets | |||
| Total assets | 747 057 | 827 782 | 27 043 484 |
| Equity | |||
| Total equity | 699 983 | 782 581 | 27 021 869 |
Executive salaryUnavailable
No information in the available financial statement data.
REGISTRY INFORMATION
Company at a glance
- Industry
- 64.323 · Other captive investment companies Industry classification: Statistics Norway · CC BY 4.0
- Registered address
- c/o Pål M. Reed, Skogsvingen 18, 1366 LYSAKER
- Founded
- 01.12.2005
- Entity type
- Main entity
ADDRESS AND PROPERTY
Property information
c/o Pål M. Reed, Skogsvingen 18, 1366 LYSAKER
Companies at the same address
Available company cards
About the address match
Same registered street address, postal code, and municipality. This does not document ownership, tenancy, or who uses the building. The address match does not identify a specific unit or dwelling. Open information does not show titleholders, sale date, plot area, or a complete building overview.
REGISTERED ROLES
The people and companies behind it.
Search registered roles →Explore positions and documented connections.
| Name | Role | Source date |
|---|---|---|
| Wenche ReedBorn 1954 | Chair of the board | 20.10.2026 |
| STATEMENT ASView role record | Accountant | 20.10.2026 |
| MOORE ASView role record | Auditor | 20.10.2026 |
| Anne ReedBorn 1956 | Board member | 20.10.2026 |
Source: Brønnøysund Register Centre. A registered role is not documentation of direct contact information.
YEAR-DATED OWNERSHIP
Reported shareholders.
Search shareholders →Find a shareholder and follow reported ownership entries.
As of 31 December 2025 · 2 of 2 available ownership entries
| Shareholder | Share / share class | Source date |
|---|---|---|
| ANNE REEDBorn 1956 · OSLO | 66,95 % · Ordinary shares | 31.12.2025 |
| WENCHE REEDBorn 1954 · OSLO | 33,05 % · Ordinary shares | 31.12.2025 |
100,0 %displayed share of shares
- ANNE REEDOrdinary shares66,95 %
- WENCHE REEDOrdinary shares33,05 %
Fixed scale 0–100%. Shares are not normalized. Any unfilled portion is outside the displayed total.
Source: Skatteetaten. Ownership share is a share of the number of shares, not necessarily voting rights or control. Person names refer to separate source records. Similar names are not automatically the same person.
Previously reported ownership entries (8)
- 2024 · ANNE REED · 66,95 %
- 2024 · WENCHE REED · 33,05 %
- 2023 · BJØRN GABRIEL REED · 26,31 %
- 2023 · PÅL MAGNUS REED · 24,05 %
- 2023 · ANNE REED · 21,43 %
- 2023 · PAMAR AS · 12,66 %
- 2023 · WENCHE REED · 9,86 %
- 2023 · ELSE MARIE REED · 5,70 %
YEAR-DATED OWNERSHIP
Company share entries
The company’s own investments in other businesses. Shareholders who own the company are shown under Ownership.
Source and scope
Skatteetaten / Aksjonærregisteret. Every level uses the same source year and source set. Further links follow Norwegian business registration numbers; foreign identifiers are not linked automatically. Calculated share is the product of reported share count / total shares at each level, not voting rights, control, or today’s shareholder register. Partial source coverage is stated at the relevant level; unresolved calculation basis is shown without a percentage.
Up to 500 source records examined; the view may be limited. Missing matches do not prove that ownership is absent.
YEAR-DATED OWNERSHIP
Indirect ownership
Explore documented ownership paths through companies. Each path and share class is shown separately; shares are not added together.
Source and scope
Skatteetaten / Aksjonærregisteret. Every level uses the same source year and source set. Further links follow Norwegian business registration numbers; foreign identifiers are not linked automatically. Calculated share is the product of reported share count / total shares at each level, not voting rights, control, or today’s shareholder register. Partial source coverage is stated at the relevant level; unresolved calculation basis is shown without a percentage.
Up to four ownership levels, 32 company lookups, and 250 chains are examined within a short time budget. This is a limited selection, not a ranking of the largest 250. Cycles are stopped. Missing matches do not prove that ownership is absent.
CONNECTIONS
Explore the ownership structure.
Directly reported ownership entries are shown first. Open the map to explore further.
Direct ownership entries without an interactive map
As of 31 December 2025 · 2 of 2 available ownership entries
| Shareholder | Share / share class | Source date |
|---|---|---|
| ANNE REEDBorn 1956 · OSLO | 66,95 % · Ordinary shares | 31.12.2025 |
| WENCHE REEDBorn 1954 · OSLO | 33,05 % · Ordinary shares | 31.12.2025 |
Source: Skatteetaten / Aksjonærregisteret. Year-dated share ownership is not necessarily today’s voting rights or corporate control.
Open interactive map for direct ownership entries
CONNECTIONS
Explore the ownership structure.
See owners and open further company levels, using the same year throughout the tree.
Click a company to open owners. Select i for details.